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Strategies and Techniques for Maximizing Online ROI

von Justin Cutroni, Sebastian Tonkin, Caleb Whitmore

Inhalt

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

Englische Ausgabe
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

Über den Autor und weitere Mitwirkende

Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics. Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team. Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users.